Your Business Could Be Growing On A Dime

The most overlooked sales tactic is often the most effective.
 
How Could You Say No?

If I called you today and said that your closest friend or business partner thought you should hear me out… how could you say no?

Do You Understand This Key Difference?

Typically, most sales are made from leads.  The better the lead, the higher the cost.  When you buy a lead, the person you contact often has one of the qualities that some of your current customers have: their location, their income, their line of business...etc.  The lead isn't likely to buy from you because they don’t know you.  They have no perception of the value you deliver and no idea that you'll be calling.  A lead is just a pathway to a cold call. That's why so many leads take sales people down a long and winding road that ultimately end with; NO SALE. 

The Tool Most People DON'T Use
79% of Business  Managers Fail to Take Advantage of The Credibility They’ve Established.

Very few business owners ever ask for referrals. Even fewer ask in the right way or at the right time. And only a tiny group of business owners ask for referrals as an ongoing marketing strategy. Across dozens of industries, business managers agree that a direct referral from a satisfied client frequently yields a new client.

A direct referral is more likely to appreciate your product or service, and thus easier to convert. The result is enviably low acquisition costs and a high return on investment (ROI).  Particularly, if your investment is a targeted marketing strategy that involves a strategic process for obtaining these referrals. 

Don't Argue With the Facts

The results speak for themselves.  My clients (as well as business managers nationwide) report that relative to the average client, prospects acquired through direct referrals:

• Cost less to contact
• Generally make purchasing decisions faster.
• Are nearly 3 times more likely to become repeat customers.
• Require less investment to make a sale.
• Are twice as likely to make referrals of their own.

Start Making More Money

I tell clients all the time - If you don't have FIVE effective strategies for generating referrals from every satisfied customer - you're under preforming.   We're not talking about the "bring me a client and I'll give you $20" -- that's not a strategy.  A calculated, measured, and effective strategy is consistent, clear, value-driven, and performance driven.