If I’m Not Interested, THERE IS NOTHING YOU CAN DO!

How constant communication will help you shed dead wait.

I’m a big fan for looking to other industries for best practices.  Why reinvent the wheel when someone else already took care of it?  Why not borrow it, paint it a color your target market likes and sell it?

My good friend Eugene Loj from EugeneLoj.com wrote this article:

“Event Marketing and Being Persistent with Email”

He took the words right out of my mouth.  Remember that Eugene specializes in Event Promotion using some tried and true internet strategies.  When you read “event” think website or business.  When you read “ticket”, think your products or services.

I truly believe that YOU WILL NEVER SELL ANYTHING TO SOMEONE WHO DOESN’T NEED IT.  So the lesson to take away from the blog post is you have to fight through the volume and noise of email to find the people that need what you’re offering.  Those that opt-out don’t want it, so let them go.  At least you know your email got through to someone.

A FEW COMMENTS:

Eugene writes “…that the average email broadcast open rate is BELOW 50%.”  THAT’S GENEROUS!  In my experience it’s less than half that.  If you’re anywhere near 20% to 25% consider yourself blessed.

“There is a thin line between being persistent and being a pest.”  You got that right.  It sure is a fine line and you had better learn to walk it.

I used to think that sending 1 email a month was a lot.  It wasn’t until I started sending 1 a week that I started seeing results.  I now take pride in the fact that with every email that goes, so does one more person from that list.

Comments

[Eugene Loj]

Roman,

Thanks for the reference and link.

It's unbelievable how much time, money, and energy businesses waste on trying to "force feed" people who aren't interested in their products or services.

If you want to be successful in business, go find a starving crowd!

- Eugene

[Mark W Schumann]

"I now take pride in the fact that with every email that goes, so does one more person from that list."

Excellent point, Roman. If they don't even care, they won't bother to unsub. Unsubbing probably indicates they at least opened the message, realized it wasn't what they wanted, and took action. It means your (clearly opt-in) mailings are interesting in the first place.